Discover here the advantages of combining SEO and freelance writing as a freelance professional!
A constant dilemma that goes through the mind of the SEO professional and the editor refers to the responsibility for content optimization. Search Engine Content Optimization and Marketing have much in common, even if they are isolated disciplines.
What if we said that the SEO professional should be, at the same time, a freelance editor? Throughout this article, we will show you why this makes sense, and we prove that copywriting and SEO optimization walk together.
What does the SEO professional do?
However, before arguing, we will explore what are the particularities of these two professions, starting with the routine of the SEO professional. Although you’ve already seen us talking here on the blog about the importance of this resource, we never enter into the merit of what someone who is exclusively dedicated to page optimization does.
One of the main reasons to change this is to demystify the performance of the SEO professional. It is very common to think that he spends his day doing only one thing and that his routine involves organizing and optimizing a site.
Once the task is finished, the SEO professional could then move on to work on the next client’s website. However, in practice, things are a little more complicated.
SEO work requires a daily effort, as relevant as updating a blog with content or making publications on social networks. If it is difficult to maintain an online presence and cultivate a community of users, you can imagine that the same applies to the optimization of a website.
Three major task groups make up the day to day of an SEO professional. Some of them refer to the project, others apply to the improvement proposals for that project, and there is still another group of activities dedicated to knowing the profile of the users of a site.
In project activities, this professional must, for example, audit the content of a site, identify possible increments, apply and verify. All this work has an order of execution, which generally begins with the optimization of texts, advances towards the adaptation of links and ends in the standardization of the images contained in a page.
Concerning improvements, the SEO professional must work as a marketing expert, identifying the priorities of a company and determining how Search Engine Optimization can contribute to them. From there, he begins to work with some specific tactics and evaluates, tests and implements his solutions.
On the other hand, the stage of understanding the user’s profile is continuous. It is necessary to observe the types of content, themes, and keywords used in the strategy to better understand what brings results for the business/project.
As you’ve seen so far, the job of the SEO professional is anything but simple. He performs a series of functions in the maintenance of a website and is one of the protagonists of a web strategy.
However, it doesn’t mean that you are the only relevant player to make your site move up in Google. There is another character that is as important as the SEO specialist when it comes to making your page position better. We are talking, of course, about the editor or the copywriter.
Even because, although it is the job of the SEO specialist to identify the keywords most wanted by your audience and that can impact your content production, it falls into the editor’s hands to make them shine. If you have never worked with SEO, you may not understand precisely what we are talking about, but we are going to explain to you.
What is the role of the Copywriter or Copywriter?
To talk about the role of the editor/copywriter we need to demonstrate one of the characteristics of modern SEO. You may already know that keywords are an essential aspect of web writing. Moreover, as you have seen in the previous topic, it forms a large part of the work of an SEO professional.
What, perhaps, you still do not know how much an editor needs to understand about Search Engine Optimization. A search engine indexes contents and shows results taking into account a keyword. However, it doesn’t mean that it is enough to include it in a text to position well in Google.
Using too many keywords (or too few) can hurt your performance. A good copywriter, then, needs to master the ability to build content and place the relevant term in an appropriate number of times.
If a keyword appears much more frequently than it seems in the original text, search engines understand this as spam and penalize the pages that adopt this type of practice. That’s why SEO knowledge is fundamental for those who produce content.
Attention, editors and copywriters!
Now that you have understood this point, we can finally answer the question that is titled in this section. What is the role of the editor or copywriter?
Note that we use two different terms to refer to the content producer. This is because while copywriter is a broad term, which refers to anyone who produces content, copywriter does not.
When an editor creates contents to publish in a blog, he must necessarily consider how those contents reflect in the SEO of the page. Moreover, when the copywriter makes texts with a specific purpose, too.
Due to the critical role that Search Engine Optimization has in the work of these two, it would be natural for both of them to become experts in the subject, is not it? Unfortunately, this does not always happen.
The market is saturated with professionals who, although they have excellent writing, do not recognize that producing for the Internet requires adapting to a series of factors. That’s why, increasingly, we need SEO professionals with the ability to create content.
What do these professions have in common?
We show you that SEO goes beyond optimizing pages. This is a job that involves creativity and the continuous search for improvements. However, in the introduction to the text, we mentioned a dilemma that has not yet been answered.
Is it the role of the SEO or the editor to optimize the content? The SEO professional spends a good part of his time looking for errors and detecting ways to solve them. He is the one responsible for ensuring that the architecture of a website is in its best shape.
On the other hand, it is generally not he who feeds the pages with content. Also, that generates a series of problems, which can be solved in some ways.
The first is educating the editors about SEO. The second, making optimization professionals review all the content of a site whenever an update is made, seeking improvements.
However, there are several ways to solve the problem, and it involves transforming SEO professionals into copywriters. Maybe the reasons mentioned are not enough to convince you of this need.
Let’s try, then, the following approach: both professionals have everyday tasks. An SEO expert and an editor are closer than they imagine. The two have the same objective. Make a page better position in Google. Besides, they share a working method. Part of it understands how search engines work to achieve success.
The professional who chooses to diversify his actions and become more than an SEO specialist has everything necessary to differentiate himself in the market.
Why is it a good idea to invest in learning both functions?
Nowadays, the editor has to know more about SEO than the SEO professional has to know about content, but things have not always been that way. There was a time when making a site go well in search engines was only the role of the professional who was optimizing a website.
With Content Marketing, things changed. So it became more evident that to write incredible content, made to popularize on the Internet, and it is necessary to understand Search Engine Optimization.
Everyone has a role in the success of a page, but it is much easier for the SEO professional also to assume the position of an editor than the opposite. The people who write for the websites come from many different backgrounds.
Even here on the blog, you find designers, journalists, lawyers and many other professionals who see in writing a way to diversify their careers. Why could not an SEO professional do the same?
Becoming an editor will help you find more varied types of jobs, reach new clients and be a more complete professional. After all, you will be able not only to optimize pages but also to fill them with high-quality content, bringing excellent results to your clients.
How to become a multitasking freelancer?
Did you like the idea of playing both functions? So, let’s help you become a multitasking freelancer. We select here some of the best tips that someone can follow to start a career as an editor.
1. Understand what a freelancer editor does
The profession of a freelance writer is very different from what you do as an SEO expert. Therefore, familiarizing yourself with the concept is an excellent way to start getting used to the idea of working on it.
The freelancer editor is the person hired to maintain a page with relevant and specialized content. You can do it working in a company or on your own. Moreover, that does not need to be his only profession.
The more things a freelance writer knows how to do, the better. So you will have enough experience and information to develop multiple types of content according to the needs of each client. So, if you work during the day in an agency, optimizing the SEO of pages, it is not necessary to abandon your current career to become an editor.
What you need to do is get used to the idea of making a text, considering a specific target audience, adapting its language to the tone of the person and following the instructions indicated by the planning.
The truth is that the editors, generally, work with what they like, that is, they do not need to write about topics that they do not master. This allows them to deliver extraordinary performance in each of their creations.
2. Specialize in the area
To become a freelance editor, you must obtain some certifications. After all, your customers must ensure that you can deliver excellent results. With the knowledge accumulated in SEO, it will not be difficult to familiarize yourself with the other concepts of the profession.
3. Create a portfolio
Once you start writing, your next natural step is to create a collection. In it, you must include examples of your work (which can be texts made for a personal project or a ghost client) and your professional contacts.
A good portfolio only includes your best productions. In the start, it can be difficult to select what to add, but you must take that task seriously. It is through a portfolio that the clients decide if they will work with you or not.
4. Register on the Rock Content platform
Finding your first job opportunities as a freelance editor can be difficult. However, fortunately, there are places on the Internet where you can connect with customers and have your first opportunity. The Rock Content Platform is one of those places.
It will help you expand your network of contacts, develop the first pieces that will integrate your portfolio and gain experience, working with specialists in Content Marketing.
Tell us if you have convinced yourself that an SEO professional should become a freelance editor. This is the best way to diversify your performance, acquire new knowledge and even make extra money. Enjoy the advice and good luck!