Search Engine Laws
What happens in a minute of Internet? Last year, the answer would have been that more than 2.4 million searches are done in Google per minute. Yes. Per Minute. This year, 3.5 million for every 60 seconds. Considering that there are 1,440 minutes a day, the enormous vastness of that number together with the infinite amount of petabytes of data that this represents should astonish even the most sceptical.
There is a real abundance of bits and bytes that float in cyberspace. It is an obfuscated layer that cannot be seen with the naked eye but only understood with the powerful machines that invade our planet. However, it is indeed a tip of the iceberg of what is to come. The exponential growth of the internet and its digital tentacles have reached even the most remote destinations.
Yes, the internet is a mastodon. Moreover, most of us understand how to find the information we need. From our computers and tablets, smartphones and others. We are all experts looking. However, how many of us dominate the Google search engine to appear among the first results of a specific search? Not many. However, if you are looking for an online SEO (Search Engine Optimization) tutorial, you will find many tips from the “professionals”.
Yes, online search is for all those who yearn to appear on top of Google search results. I have been a student of organic searches for years, and I have managed to understand the intricacies of the structure that builds search engines. Moreover, the truth is that all this knowledge can be fragmented into fundamental components. At the end of the day, if an SEO tutorial does not mention the importance of trust, then it falls short by painting this box.
The importance of trust
In reality, we all know that trust is a central part of life. It is the basis of any relationship and a pillar of success. As Warren Buffet once said, “building a reputation takes 20 years, ruining it for 5 minutes.” Does this have any link with learning about SEO? In short: everything. Without trust you have nothing. If you want to learn SEO and you are relying on alternative methods that include things like a network of private blogs that look a bit murky or link schemes, you’re wasting your time.
Better focus on building trust instead of trying to circumvent the rules. In this way, you excel at Google’s ever-changing rules that are improved day by day to detect users who intend to use shortcuts. If you are not doing the job, even for a low return on investment at the beginning, you are wasting your time. You may experience a moment of glory in your reputation, but you will not be proof of anything in the future. Also, that is the goal, to become a test of the future.
So in this tutorial, I will not only give you some basic rules and fundamental components of SEO and its underlying factors, but I will provide you with 12 immutable laws to build the reputation of your content to appear in the first Google search results. If you look like something to me, then you are trying to understand why things work the way they work. If I only told you what methods to use to master the searches, you would be short of understanding. Also, what would be the point?
Better, when you understand the nature of trust and how to build it over time, you will understand why certain things work and why some strategies will prove ineffective in the end. Trust is the basis, the core, of a search. Without it you have nothing. With it, you can master the field of what, at times, is total confusion.
Three key components of trust
In total there are three core components of faith in Google. Regarding learning and understanding SEO, the better you can apply all this to this fundamental understanding, the more successful you can have:
Age of indexation
Think about this for a moment. In any relationship, the longer you have to meet a person, the more confidence can inspire you. As long as that person is righteous with you and does not do anything behind the scenes or hurt you, the trust will grow naturally. With Google works the same. When we talk about the confidence that is generated over time, we are talking about the age of indexing (that is, the period you have since Google knows you exist). However, the essential part, what has happened since Google discovered your website.
The content is essential, and this includes how well that content is written and the value it adds to the search engine, these factors contribute to Google wanting to put you in the first search results. Several 12 immutable laws of online searches you will find are based on this trust component. Do everything possible to consistently create detailed content that adds much value to the end user, and you will be on a journey to mastering the searches.
The authority is related to the links of profiles of any site, but not only has to do with the number of leagues (that in the end is not so important), but with the quality of those vices and how many of them have been discovered as long time Did you find out them in an unnatural or organic way? Do the links come from reliable sources with a great diversity of IPs (from around the world) or do they always come from the same source? Authority is created over time and cannot rush.
The 12 immutable Internet search Engines laws
In total there are 12 immutable search laws. These laws will be crucial to your success in SEO, and any tutorial that does not mention them will have fallen short. If you want to rank among the first search results, do everything possible to make sure you comply with these 12 immutable laws. Although It sounds a piece of cake, it is not so much when you see it under the veil of well-written content. It requires practice, but with time you will be able to do it.
Some factors define whether Google will allow you to appear among your first search results and the loading speed of your site is one of them. This is derived from some factors, and each of them has different weight in Google algorithms. Your work? Make sure your site loads quickly, and this is not only in your location but in the whole world. Mentioned below are some tips and tricks to help you achieve your aim:
- Use the Google Page Speed tool to evaluate the speed of your pages. Follow the recommendations given by the report that is generated. You can also use tools like GTMetrix, Pingdom and Varry.
- Implement a content delivery network (CDN or Content Delivery Network) so that your pages load quickly to users anywhere in the world (and not only in your geographical location where your server is located). The AWS Cloud Front Amazon is amazing to accomplish this.
- Use a caching tool on your page and in your browser as W3 Total Cache, this to improve your load times.
- -Install the Google AMP to increase mobile load times, along with AMP Analytics.
Google is genuinely concerned about the experience of users, and this is nothing new. Many of the adjustments to the algorithm that have been made in recent years were focused on ensuring a high-quality experience for users. I’ll explain some recommendations to make sure that the user experience you offer is good:
- Limit the use of banners in the first half of the page (that is, in the first thing your users see before having to give the first scroll).
- Make the navigation of your site secure, that is, to move between the different sections and topics is something simple to do.
- Do not use hazy practices such as hidden redirects, or cover-up of content, or anything else that may damage your reputation.
The authority over the domain is necessary and needs to be discussed by anyone looking to master the SEO topic. However, achieving good domain authority (that is, how important your brand is) is not that simple. For example, my DigitalAlam blog does not have much authority when you put it to the test in traditional tools (such as Moz Explorer), but it always appears in the first Google search results.
So this does not have to do only with the number of links that redirect to your domain, but with the quality of those hyperlinks. Unfortunately, this is not something you can do quickly overnight. The authority of a domain is built over time. Focus on the quality of the links that send traffic instead of the number of those links. Think long term instead of short. Short-term thinking will not get you anywhere in SEO issues. Work consistently, and the authority of your domain will continue to grow over time.
The quality of the content is essential for SEO. How well written is it? Are you plagued with grammatical and spelling errors or are you free of mistakes? Does the material add great value or its value is diluted and it seems that its only reason to exist is to rank with a specific keyword? Is the content unique and original? You cannot skimp on quality, not right now. Maybe a few years ago, but not at this time if you do not focus on the quality you are wasting your time.
The length of the content is essential, but it is not about being superfluous, but about creating content that your users want to consume. We are talking about the content of 2,000 words or more, not less. In general, shorter content is a waste of time. Now, if the authority of your domain is very high, you can make content shorter without your authority being in danger, but when you combine length with high domain authority, you usually have a ticket thanks to rank in the first results.
Many studies have documented that the first search results usually offer more than 2,000 words. According to information from SEMRush, a company founded by Oleg Shchegoey, a computer genius, Backlinko found that the average of the words that have the links that appear in the first search results is 1,890.
However, I sometimes write less than 2,000 words and some of my content has been lengthened to 14,000 words. Yes, for blog articles. Eccentric? Perhaps. Works? Oh yeah. Long content not only allows you to deliver higher value but is more likely to be shared over time. It will also appear as a reference in other posts, organically, without you having to go out and fight that irritating fight to have more and more links that recommend you.
Focus on keywords
The keywords (or keywords ) are essential. They always have been and still will be. Google wants to know that particular content speaks in an obvious way about a specific keyword. However, it would help if you did not exaggerate it. You can not just take that keyword and put it in the whole text; it will not look organic. You have to make it sound natural, and it must be written for humans while appealing to the search engines.
So what is the smart way to do this? Well, Google has focused on semantic search and now uses something called Latent Semantic Indexing (LSI ) in its Hummingbird key engine. LSI is an elegant way of saying that Google understands when the surrounding phrases make sense with the central keyword. So if we were talking about “how to make quick money”, we could use similar phrases like “generate quick cash” or paraphrase, which is the same.
Integrates keywords not only in your content but also in the title, meta description and even the canonical URL. You have to use canonical URLs with keywords and a relevant directory structure that also includes those keywords. Also avoid using several page variables after your URL (like id = some_number & page = some_factor & something = else). Avoid that.
Nowadays, the central role is being taken by podcasts and videos. Although written content will always be relevant, as the speed of the Internet has increased around the world, multimedia media is becoming more accessible to implement. Also, now Google is looking for new ways to improve their understanding of spoken words, that is, those that appear in videos, audios and images.
Something central to learn from this is that, first of all, you need to have high-quality images that accompany your content. Please give them a relevant name and an alternative description. When you combine audio and video in the right way, this adds value to the end user, and that’s what’s important. Not only do you key in the written word, add multimedia in the right way to give your content a bright and clear presence.
How much commitment does your content generate? Do you get people to read to you, or just read a couple of paragraphs and leave? Google understands the difference. There are too many ways to do this, but remember that you need to make users stay on your site for several minutes consuming your content. The longer, the better.
- Make the content is focused on the subject and do not digress.
- Use numbered lists and bullets whenever possible (this makes the content more accessible to read).
- Create content sections with titles.
- Make content flow smoothly for people to stay intrigued and keep reading.
Mobile consumption is huge. If your website is not loaded correctly on mobile platforms, you are wasting your time with SEO. It would be best if you had a site that is responsive on mobile; that works correctly both on a cell phone and desktop and loads quickly. You can use a framework like Bootstrap for this, or if you use WordPress, select a theme that is responsive.
Page reading level
You do not need to write at the doctorate level to make your content appear in the first results of Google, and you only have to have a level higher than the average. Of course, the most personal content (even at a lower level) may appear, but when we talk about competitive keywords, you need to write at a better level. This means you should have sound knowledge of vocabulary. Think of a university level.
Appointment to your sources
If you talk about a study that supports an argument, quote the source. So remember that the Internet is based on links (hyperlinks) make the web turn. Cite each source and use those studies to give value to your arguments. This is very important when talking about SEO.
The scope of unique data
Your content must reach unique and original information and data. It is not just about redoing the content that already exists and reaching similar conclusions. Make your content important. This shows that you have thoroughly analysed your topic and that you have worked to offer something useful to your audience.