Alt Tags: A Mysterious Myth

Alt tags a mysterious myth? Each search engine uses its particular algorithm to index websites. All major search engines update their search algorithms quite often to search for the best search experience. Enter your site on search results pages its calculation depends on the algorithm. These algorithms are changing every day, but are becoming increasingly intelligent and precise. Again, the focus is on your site meta tags.

These meta tags aren’t seen whilst someone visits an internet page, but search engines read these Meta tags alone and decide to enter a web page in its search results pages. The finding is the importance of Meta tags within them, and its contents. The most valuable meta tags are the title, description and keywords. The first thing is to find what the search engines are searching for meaning in these meta tags, in other words helping decide the keywords to use, and on the other hand, shows the importance of keywords used in these meta tags with the content of the page.

Title Tags

A title is the most important meta tags to your site. This is the first thing to appear on a Web page, and this is reflected into both the visitors and search crawlers, above all, the search engine. Also, ‘therefore of utmost importance when the search engine optimisation is a consideration.

It is always shown in the bar at the top left of the browser window. This code should include the keywords most relevant to your business. If the keywords that are most relevant are used here, you can be sure to get your site a boost in search page results.

Most sites use their company name in the title, which in reality is not something desirable. Because no one is usually looking for a company name unless it is known or a multinational giant.

The perfect title tag should be something between 10 to 70 characters long. It’s not that you can not put more than 10 to 70 characters in the title, but the search engine would ignore the latter part of the title.

Title tags should be written for visitors (people searching for your business or services), and then search engines second. This should, for example, draw people to Click motivated and encouraged about what your site has to offer, of course, the indexing of search engines too.

Various and different title tags should be assigned to each page of your site that contains its keywords that relate to each page.

Tag Description

The description tag should be written so that it speaks of the site content in one or two sentences.

It should be short and specific so, your visitors can have an idea close to your site’s content by reading it in a short period.

The characters of description tag should be between 100 to 200. The meta description tag is also a crucial part in the ranking of your page. This tab displays information on a sheet of search engine results (SERP) after a search is performed by a user. Therefore, it should look like this is the concise summary of your page. Most search engines truncate more descriptive. Remember this when writing the label.

Same as above, each page should have a different description tag following the content it holds. This rule has a significant impact on the ranking of your website in SERP. The search engine will crawl and read your description tag and check the keywords regarding search terms. It should match your title tag and content of your site. My recommendation is to take the first sentence or two of your content and use it in the Meta description content.

Include the most relevant sentences match the content of the page in the description tag instead of stuffing keywords. Remember the fact that the meta description tag of an internet web page might not see just a bunch of key phrases; however, it should contain information describing for your website.

Alt tags are a frequent to-do item for search engine optimization. But there’s much confusion surrounding the importance of optimizing alt tags. So it’s time for some myth-busting around this oft-misunderstood topic.

6 Alt Tag Myths

Myth 1: They’re called “alt tags.” 

To be exact, the name is “alternative attributes of an image alt tag.” The alt attribute is a modifier that gives descriptive information in an individual alt tag about the image within a page of HTML code. This information is useful to assist visually impaired consumers and search engine crawlers as they navigate the site.

For example, consider the “Holiday Toy List” image and alt attributes, below, from Walmart.com’s gift landing page.

Walmart-gifts-by-price

Walmart’s “Gifts by price” image.

Walmart-gifts-image-Alt-attributes-html

The image has both descriptive and promotional (alt tags) alt attributes.

The attributes contain the following elements.

  • img tag. Displays images on a page.
  • aria-hidden. Hides the image from screen readers and other assistive technology.
  • alt attribute. “Gifts by price. Shop tiny delights to big surprises.”
  • itemprop. A structured data element identifying this as an image.
  • src attribute. Specifies which image file to display.
  • style. Specifies the minimum width for the image.

The (alt tags) alt attribute is just one element of an image tag. Yes, “alt tag” is the commonly used name, but it’s not actually a tag. It’s like pointing to a scooter and calling it a car. People will understand that you recognize the scooter as a vehicle, but they may also think you’ve recently learned English.

Myth 2: Alt attributes can replace page text. 

There is no replacement for unique textual content that’s visible on the page and useful to visitors. If a page contains only images with no descriptive text, it will have a hard time ranking on search engines. Even perfectly optimized alt attributes will not usually have enough prominence to make a difference. They’re not strong enough SEO signals.

Myth 3: Alt attributes are mostly for SEO.

Originally developed to assist visually impaired visitors, alt attributes (alt tags) have for many become solely an SEO element. This is false and dangerous because alt attributes could be “optimized” for SEO in ways that hinder their true purpose of improving accessibility.

In fact, SEO needs are best served by keeping the true purpose of alt attributes(alt tags) in the forefront. Short, descriptive alt attributes assist consumers in understanding what the image and the page are about and how to complete their desired actions. And those attributes also optimize for search engines — without having to worry about using too much content or too many keywords.

Whatever information will help blind visitors understand and act without overwhelming them with excess words is what you write in your alt attribute (alt tags). For example, if the image is a product, the name of that product is an appropriate alt attribute (alt tags). But make sure to add all of the relevant attributes for the product. Is it just a dress or is it a Calvin Klein black silk dress?

(As an aside, a useful test is to install an assistive technology, such as JAWS, which offers a free 40-minute trial, that reads the seen and unseen textual elements of a page. If you have trouble navigating your site on JAWS alone, visitors will likely have even more difficulty.)

Myth 4. Every image needs alt attributes.

Some images are better served with blanks in the alt-attribute(alt tags) element. Images that are purely for navigation or design — spacers, lines, bullets — should not use alt attributes(alt tags). Imagine having to listen to a screen reader say something like this just to understand that there are four navigational links in a menu:

“Graphic line separator graphic spacer gif bullet graphic orange arrow link toys and games graphic spacer gif bullet graphic orange arrow link clothing and accessories graphic spacer gif bullet graphic orange arrow link home and garden graphic spacer gif bullet graphic orange arrow link sports and outdoors graphic line separator.”

The presence of three images — a separating line image, a spacer image, and an orange bullet to delineate the list of options — takes 10 times the words to convey in a screen reader. Leaving the alt attribute(alt tags) blank for those three images would save the visually-impaired consumer time and increase her ability to use the site successfully. She would only have to listen to something like this:

“Bullet link toys and games bullet link clothing and accessories bullet link home and garden bullet link sports and outdoors.”

As noted above with Walmart’s image, you can also use the aria-hidden element to indicate which image attributes should be read aloud by assistive technologies. This preserves the value of descriptive alt attributes(alt tags) on without burdening screen-reader users.

Myth 5: Fix alt attributes immediately.

Tackle other on-site SEO elements before you worry about optimizing alt attributes for existing images. Alt attributes(alt tags) have such a small SEO value that there is not enough benefit in launching an initiative to optimize them as a standalone tactic.

Instead, optimize (a) title tags and meta descriptions, (b) templates to give prominence to the optimal text fields, (b) and navigational and cross-linking elements. Then clean up duplicate content. After that, optimize alt attributes(alt tags).

To be sure, there are times when alt attributes are important.

  • If image search is a priority.
  • For new images — include alt attributes(alt tags) as part of the upload process.
  • To improve accessibility.
Myth 6: Alt attributes are time-consuming to write.

This one is mostly true unless you have the support of a developer. With the proper scripts, tools, and shortcuts, the process of writing alt attributes can be cut to a fraction of the time it would otherwise take.

Ask your developer to write a script for every product image to automatically include the product name and, possibly, a couple of highly relevant descriptions. Ask your photographer or graphic designer to label images descriptively. Rather than “image02345s.png,” name an image a way that a developer could write a script to build (alt tags) alt attributes.

Think hard about other automated ways to generate good alt attributes. Ask your developers and other digital marketers for assistance.

Otherwise, manually viewing and writing alt attributes(alt tags) for every image can take a ton of time. If you have to tackle it, prioritize intelligently. Start with the products that earn the most revenue, or that bring the highest margin.

Source : 6 SEO Myths about Alt Tags | Practical Ecommerce. (2018, December 11). Retrieved from https://www.practicalecommerce.com/6-SEO-Myths-about-Alt-Tags

Keyword Tag

The most widely sought in the process of search engine optimisation is keyword optimisation. At the same time, if the words are repeated too often, it is likely that the site is marked as “spam” “.” However, if your target keyword is not included enough, your rating will not be optimised. Therefore, the algorithms that are present smart and intelligent include only relevant keywords you’re targeting and ensure that these are included in the content too.

Use variations of your keyword, such as a watch, watches, wristwatch, etc. These are slightly changed keywords and yet don’t upset the search engine for repeated tags.

Geographic information (country, city or place) can be used as keywords. Sometimes it plays an important role when a search is conducted for a location-based company. Or maybe even the brand name, the model name of a product used in this tag. It also helps when a search is done for a product, model or brand.

The Algorithms of Search engines give different weights to the keywords from their positions in the HTML tags used in content. For example, if the same keyword is used in this particular tag, which is present in the heading card also has more weight, especially when the same is in the header one tag.

Enter your alt tags of images and text links that are used in the side so that it contains at least one keyword in the keyword tag. But remember, the same should also see the relevant image or link, as it was written in your page content.

The contents should be involved in all of the keywords. The total keyword density (all keywords in the keyword tag) should be about 20% and 30% but not less than 5% of the best of the best possible results. However, the density of a single keyword must be at least 2% and not more than 6%. The best thing is about 5% of the main keywords in the keywords and 2% with the sub keywords.

META tags should be refined with the content, and relevance property is brought together with a perfect balance between the public and search engines.

These meta tags are used to very poorly by spammers if we work systematically concerning use. I hope, in this way, we will create more network traffic on our sites.

I hope you found this article informative and helpful on your quest to online success!

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